14:47:45 UTC

A profile photo of Yasir Mukhtar.

Yasir Mukhtar

Strategic UX Leader

I bring 12+ years of design and strategy expertise, specializing in turning ambiguity into action. I help teams deliver high-quality work with efficiency and speed, while building cultures where designers thrive. Currently at

INA Digital

,

Jakarta, Indonesia

Press

to copy my email

WORK

Selected projects across government, fintech, and crowdfunding platform—transforming complex systems into scalable, user-friendly products.

EXPERIENCE

2024 — NOW

Head of UX

at

INA Digital

Spearheaded Indonesia’s first Government Design System for 5.5M civil servants.

2024 — NOW

Head of UX

at

INA Digital

Spearheaded Indonesia’s first Government Design System for 5.5M civil servants.

2023 — 2024

UI/UX Manager

at

Lazada

Scaled loan accessibility for merchants within a major SE Asian marketplace.

2023 — 2024

UI/UX Manager

at

Lazada

Scaled loan accessibility for merchants within a major SE Asian marketplace.

2022 — 2023

Principal Product Designer

at

Sabi

Optimized time-to-value for a loan aggregator, achieving 60% higher conversion rates.

2022 — 2023

Principal Product Designer

at

Sabi

Optimized time-to-value for a loan aggregator, achieving 60% higher conversion rates.

2019 — 2022

Head of Design

at

Kitabisa

Led teams to build features generating 40% of total revenue for Indonesia's largest crowdfunding platform.

2019 — 2022

Head of Design

at

Kitabisa

Led teams to build features generating 40% of total revenue for Indonesia's largest crowdfunding platform.

2017 — 2019

UI/UX Lead

at

Fazz Financial

Launched a point of sales achieving 10,000+ downloads and a 4.7-star rating in 60 days.

2017 — 2019

UI/UX Lead

at

Fazz Financial

Launched a point of sales achieving 10,000+ downloads and a 4.7-star rating in 60 days.

2017 — 2019

UI/UX Designer

at

Octagon Studio

Designed AR products for B2B and B2C markets, including a flagship app with 500K+ downloads and 4.8-star rating.

2017 — 2019

UI/UX Designer

at

Octagon Studio

Designed AR products for B2B and B2C markets, including a flagship app with 500K+ downloads and 4.8-star rating.

2013 — 2016

UI/UX Designer

at

Badr Interactive

Delivered 20+ complex web & mobile apps with a 8.5/10 client satisfaction rate.

2013 — 2016

UI/UX Designer

at

Badr Interactive

Delivered 20+ complex web & mobile apps with a 8.5/10 client satisfaction rate.

Recommendations

"Yasir is one of (if not the most) sharpest UX leader I've worked with. I thoroughly enjoyed having him as my thinking partner in developing the early version of SalingJaga as well as scaling Kitabisa. It won't take a second for me to recommend brother Yasir."

Vikra Ijas

CPO, Kitabisa

"I am helped a lot with a satisfying consistency and structure in his design standard. As tech lead in the company, I find it's surprisingly easy to find the middle ground on design vs implementation despite the complexity of our product."

Anjar Wicaksono

VP of Engineering, Fazz Financial

"His critical mind frequently helps the team to find important issues that often times obscured or overlooked by others. Moreover, his superb communication skills will ensure that the team understand the points that he made no matter how complex they are."

Ahmad Nursalim

Project Manager, Octagon Studio

"Yasir is one of (if not the most) sharpest UX leader I've worked with. I thoroughly enjoyed having him as my thinking partner in developing the early version of SalingJaga as well as scaling Kitabisa."

Vikra Ijas

CPO, Kitabisa

"Yasir is one of (if not the most) sharpest UX leader I've worked with. I thoroughly enjoyed having him as my thinking partner in developing the early version of SalingJaga as well as scaling Kitabisa."

Vikra Ijas

CPO, Kitabisa

"His critical mind helps the team to find important issues that oftentimes obscured or overlooked by others. His superb communication skills will ensure that the team understand the points that he made no matter how complex they are."

Ahmad Nursalim

Project Manager, Octagon Studio

"His critical mind helps the team to find important issues that oftentimes obscured or overlooked by others. His superb communication skills will ensure that the team understand the points that he made no matter how complex they are."

Ahmad Nursalim

Project Manager, Octagon Studio

"I am helped a lot with a satisfying consistency and structure in his design standard. I find it's surprisingly easy to find the middle ground on design vs implementation despite the complexity of our product."

Anjar Wicaksono

VP of Engineering, Fazz Financial

"I am helped a lot with a satisfying consistency and structure in his design standard. I find it's surprisingly easy to find the middle ground on design vs implementation despite the complexity of our product."

Anjar Wicaksono

VP of Engineering, Fazz Financial

core Expertise

Product Design

Product Discovery

Product Strategy

Rapid Prototyping

Content Strategy

UX Research

Journey Mapping

Workshop Facilitation

Stakeholder Management

LEARNING

I have a deeply curious mind. Currently diving into generative engine optimization, AI agent skills, programming foundation, and web development to stay at the cutting edge of what's possible.

Generative Engine Optimization

Cornell University

Claude Skills

Claude

Python

Python for Everybody

Web Dev

The Odin Project

jakarta, Indonesia

20

°C

jakarta, Indonesia

20

°C